Victory Leisure Homes transforms marketing offering with significant expansion announcement

25th Apr

East Yorkshire-based national luxury holiday homes manufacturer, Victory Leisure Homes, continues to expand its marketing team with two new additions and incorporating its new product development division, in order to deliver on its vision.

Shirin Kemp, director of marketing and PR, said: “Our vision at Victory is to be the most desired brand for unique holiday living spaces. I believe that the marketing team plays a valuable role in making this vision a reality and truly revolutionising the holiday homes industry.”

As part of its expansion plans, Victory has welcomed Lizzie Hancock as digital marketing manager and Charlie Carruthers as marketing assistant.

Shirin continued: “Since I joined Victory, one of my main aims was to create, grow and strengthen an in-house marketing team. Over the last 12 months, we have successfully managed to do this – and more. We’ve restructured the team, to now include new product development and interior design. This allows for a more strategic, insight-led approach to everything we do. As a creative team we look at both the industry and complementary markets for inspiration and we make it our mission to lead by example in everything we do. 

“Victory quadrupled production of our holiday homes last year, so this is exactly the right time for it as we continue to grow. From their fantastic attitudes to their advantageous skillsets, I have no doubt Lizzie and Charlie will fit right in at Victory and shine in their roles.”

New digital marketing manager, Lizzie Hancock, added: “It’s such an exciting time to be joining Victory. I have a number of years’ experience in the industry, so I know what ‘good’ looks like. But I also know what ‘brilliant’ looks like. And that’s what we’re doing at Victory. I’m now using my experience to influence the future of our marketing offering.

“My role will see me leading on Victory’s digital marketing, including our website, consumer engagement, trade customer engagement, and everything in between. Together, we’re building a brand that truly stands apart and I’m incredibly proud to be part of the Victory journey at such an exciting point.

“It feels exhilarating to be part of a growing team. There’s a really innovative, creative and forward-thinking culture here. I’m always excited about projects that require collaboration across multiple departments – whether that’s making strategic recommendations for our digital offer, preparing a home for photography, or creating mental health wellbeing spaces across our sites.”

Charlie Carruthers, who joins as Victory’s new marketing assistant, said: “Joining Victory at this stage is a really exciting time, and especially at the beginning of my career. It was Victory’s vision and track record for delivering excellent quality products that really attracted me to the role. For me, being involved in a new team from the very beginning and seeing how our team will progress and transform is something I really look forward to.”

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