Top Birmingham estate agency reopens head office to display latest hi-tech marketing tools

01st Feb

A fast-growing Birmingham estate agency that focuses on the city’s mid to high-end property market has reopened its head office in Edgbaston after a two-year break due to Covid.

Davidson Estates will mark the relaunch of its head office at 14a Frederick Road with a series of open days every Thursday throughout February from 8am to 7pm.

Guests will enjoy champagne and canapes at the open days, plus anyone that attends will benefit from a 25% discount of sales fees. There is plenty of free parking outside the office.

The reopening has been timed to coincide with the launch of the agency’s new marketing offer for vendors which includes the very latest property technology.

The offices at 14a Frederick Road have benefited from a plush refurbishment of communal areas with new window displays and signage.

The enhanced marketing offer includes a substantial investment in Spectre, the UK’s leading instruction generation tool, a new Giraffe 360 camera specially designed for property photography, virtual tours and 2D/3D floor plans, and top web platforms for sales and lettings.

The office relaunch and marketing activity come as Davidson Estates revealed it has more than doubled in size in the last 12 months, with several more staff currently being recruited.

They have all been working from the firm’s city centre branch office at Unit 2 in Liberty Place, Sheepcote Street since March 2020.

Ben Davidson, the founder and director of Davidson Estates, said: “We haven’t been in the head office for two years since the pandemic started, but have still seen massive growth via our city centre branch office on Sheepcote Street.

“Meanwhile, we’ve taken the opportunity to invest in a plush refurbishment of 14a Frederick Road and this is now ready to re-open as our head office to serve vendors in and around Edgbaston.

“I’ll be personally heading this branch and it will be used primarily for mid- to high-end residential sales and lettings, as well being a hub for our new homes department.

“We’ve carefully timed the reopening to bring the marketplace’s attention to our huge new investments in marketing tools which mean that both sales and lettings clients will be receiving an even better service.

“The Spectre tool puts a magnifying glass to the sale and rental markets, giving us access to market data that helps both buyers and sellers, while the new Giraffe 360 camera means we can provide floorplans, virtual tours and premium quality photography in moments.

“These new tools will then benefit from the top web platforms we are now using for sales and lettings which mean that transactions are safer, ID is professionally verified, and the processes are streamlined.”

BusinessWorks Wocestershire & Black Country spring 2022 | BusinessWorks Magazine

Features from the latest print magazine, Spring 2022

  • Helen Groves shares food safety recipe tips with Jon Griffin
  • Keiron Perry discusses family genes and building a business
  • Suzanne Lee shares 470 years of legal history
  • Kit Barber tells Jon Griffin why he is no autocrat
  • PLUS: opinion from ‘The Warrior’, lifestyle, motoring and more…