Newcastle-based global IT consultancy Test Driven Solutions (TDS) has announced a new partnership with Heart of Midlothian Football Club as an official sponsor for the forthcoming season.
The collaboration marks a significant step forward for both organisations, bringing together two proud institutions with shared values of excellence, innovation and community development.
As part of the deal, the TDS brand will feature across a range of Hearts platforms, including digital media, training kits, matchday programmes and on-site branding at Tynecastle Park.
TDS CEO and founder Sam Clark said: “It is a real privilege to be working with Hearts as the new Official Training Kit Partner. As a lifelong Hearts fan, I cannot wait to see the Test Driven Solutions branding proudly adorn the new training and travel items worn by the men’s and women’s first teams.
“At TDS, we’ve got ambitions to disrupt the bigger players in the market and we see real similarities with Hearts in that sense.
“We’re really excited to be part of the new era for the club. The conversations I’ve had with the team at Hearts so far have been really exciting, and our shared ambitions to continue growing together make for a hugely powerful partnership.”