Sobananapenguin celebrates enterprise award

24th Aug

With a background in retail and arts marketing that includes Waterstones and Hull Truck Theatre, Rich Sutherland launched digital agency sobananapenguin in 2012. Since then, the company has managed online campaigns and designed printed materials for Hull Trains, Atom Beers, the University of Hull and businesses from practically every sector, as well as being the communications partner for Assemble Fest for the past five years.
The accelerated expansion of sobananapenguin’s client base during Hull’s year as the UK City of Culture justified the creation of an additional role. This coincided with the move into vibrant premises at the recently regenerated K2 Bond Street in Hull, as well as the winning of Best Independent Marketing Agency at the Yorkshire and the Humber Enterprise Awards.
“I’m chuffed to bits with these recent developments,” says Rich. “A growing team, inspiring new offices and an award that reflects our strong values, all happening within three months, is more than any business owner could ask for.”
The winning of this award was partly based on the agency’s commitment to a premium experience for every customer. Rather than taking on any job that arises and expanding willy-nilly, the team hones its combined skills to offer a service that is grounded in an up-to-the-minute understanding of how people find and engage with content. Believing that marketing should breed trust and nurture advocacy, a large focus is on patience, delicacy and innovation, with customer service and brand reputation at the core of all communications.
“We bring character and authenticity to clients’ online platforms, printed materials and PR by first gaining an in-depth understanding of who they are, how they work and what they want to achieve,” Rich explains. “This means that we know what’s going on inside a client’s offices as if we were their in-house marketing department, ensuring promotional activity that is relevant, vibrant and guaranteed to engage target audiences.”
The other key factor of winning the award was the time invested by the team into supporting the local community. While Rich (managing director) is a mentor for the University of Hull and a member of the management board at Sirius Academy West, Sam Hardy (marketing officer) writes free articles for Hull Homeless Community Project and Emma Platt (graphic designer) offers one-to-one advice and training to prospective designers.
“We’re all very proud of our city and do everything we can to add to its continued growth and development,” says Rich. “Who needs to be based in Manchester or London when you have a booming economy and a thriving cultural scene on your doorstep?”

BusinessWorks Hull and East Yorkshire spring 2021

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