Sisters are doing it for themselves in Beverley’s Dyer Lane

13th Aug

Former BBC Radio Humberside presenter Lucy Clark has become the third sister in her family to launch an independent business in Dyer Lane, Beverley.

Lucy, Eve Clark and Donna Stocks follow in the footsteps of father Gary Clark who has been an award-winning shop owner of Chanterlands DIY in Hull for almost 30 years.

Eve was the first sister to set the Dyer Lane trend by launching Vivienne Rose Wallpaper & Interiors in September 2019.

She said: “I relocated my business from Hull to Beverley as it is such an up and coming, beautiful town. I made the decision to open up a shop in a heartbeat once I saw No. 3 Dyer Lane available. Beverley has a great mix of independent businesses along with high street names.

“The independents all support each other’s businesses too, and I love this about Beverley. Personally I’ve helped decorate a lot of the bars, restaurants, hotels and shops in the area now.’’

In September 2020, inspired by Eve, former medical secretary Donna joined Dyer Lane, taking over Special Days card and gift shop when the former owners retired after 25 years.

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Donna, who had previous experience in running independent businesses, said: “I saw so much potential to expand the already established business and knew I could make a go of it, and I rebranded to The Beverley Card Company during the third lockdown. My dad has inspired me being self-employed himself and having my sister on Dyer Lane did make the opportunity even more appealing.”

Lucy launched her business, Oh My Dog, at the end of July 2021. The dog wear brand and boutique offers “beautiful things for dogs and their owners” and boasts carefully selected British brands alongside her own label in leads, collars, harnesses and accessories. Lucy describes it as a “fun and welcoming atmosphere for dogs and owners”.

Lucy is most recognised as a BBC Radio Humberside presenter, being one half of the popular clue solving treasure hunt show, Absolutely Clueless and on Sunday afternoons from 2pm.

She said: “Coming from a family of independent business owners, launching my own has always been a dream of mine. If the last couple of years have taught me anything it’s that life is too short, we don’t know what’s around the corner and if you want to do something, you just have to go for it.

“I’ve had this business idea for some time now and when I saw the Beverley Old Bookshop become available on Dyer Lane, joining both of my sisters, I just knew it was meant to be. The favourite part of being a radio presenter has been meeting people and hearing their stories; that, combined with my love of dogs, makes this a dream come true for me and I have the support of my sisters, parents, my husband Gary, and my cocker spaniel Lily to thank for that.”

Eve added: “Never in my wildest dreams did I expect that my sisters would also end up owning shops next door to me! It’s great to see them also following their passions. It can be quite lonely at times working by yourself, but to now have my sisters close by, we can always pop into each other’s shops for a quick chat about the day.

“We help each other in any way we can, if it’s helping unpack stock, having a second opinion about our window displays, advice on new products or just popping in with a coffee as you know they are too busy to make one themselves, but most importantly, we all help promote each other’s shops to our customers.”

Donna added: “The future of Beverley and Dyer Lane is exciting; we have sprung new life into the lane providing a personal shopping experience to our valued customers. Dyer Lane offers independent traders who really care about the service we provide to every customer.

“We’ve been through the toughest times but our valued, regular and new customers will see us through and the best is yet to come.”

BusinessWorks Hull & East Yorkshire summer 2022

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