Quickline’s new brand identity reflects ultrafast future for rural customers

19th Apr

Quickline Communications has unveiled its new brand identity to reflect both the rural communities it champions as well as the company’s growth and evolution.

Quickline has doubled the size of its workforce in the past six months and recently announced itself as the first company in the UK to offer standalone 5G technology.  This, along with its new fibre to the premises (FTTP) network, means it can reach the rural areas others cannot.

Meanwhile, Quickline remains focused on evening up the digital divide by bringing superfast and ultrafast broadband speeds to more than 500,000 premises in rural communities that have, up to now, had unacceptable broadband connectivity.

These plans have been accelerated by the £500m investment that new owners, Northleaf Capital Partners, have outlined for the business over the coming years. 

Sean Royce, CEO of Quickline, said: “We are thrilled to unveil the new-look Quickline to the world. Our brand really needs to keep up with the speed the company is growing and the market leading technologies we are deploying as well as the increased speeds we are able to offer our customers – and we are confident we’ve achieved that.

“We also wanted to make it as easy as possible for our customers to have all the information they needed at their fingertips, so our new website has been designed to be more user friendly, dynamic and educational, building on the historic legacy of being a rural broadband provider and investing in the communities we serve.” 

The three concentric circles forming the ‘Q’ in the new logo illustrate strong connection signals. Meanwhile, Quickline’s new tagline, “Lightning fast life. Wherever you live it” represents their ambitious plans and the proactive and strategic role they play in delivering fast, reliable broadband for all, regardless of geography.

Green and purple are the new branding colours ensuring the Quickline vans will be instantly recognisable to customers in the community along with the engineers in their new uniforms. Green was chosen to symbolise rural communities, nature, warmth and growth while purple signifies the groundbreaking technology Quickline uses, its strong ambitions as well as the company’s energy and loyalty to its customers and staff.

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