Nudge Cards gets Twitter boost from Theo

28th Dec

A South Cave firm has received a business boost from retail entrepreneur Theo Paphitis.

Last week, Kelly Derbyshire, owner of Nudge Cards, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative set up by the former BBC Dragon’s Den star in 2010 now has more than 2,200 #SBS winners and supports small businesses in the UK.

After Theo retweeted Nudge Cards’s message, has received more followers and extra orders for its Self Care cards. They are also profiled on the #SBS website (, which is exclusive to all Small Business Sunday winners.

Kelly Derbyshire said: “I’ve only been in business eight months and I’m working out of my spare bedroom. It is great to have support from Theo because it’s been tough trying to raise our profile, and Theo has recognised our hard work and helped spread the word about what we do to his following.”

Theo, who is also chairman of Ryman Stationery, Robert Dyas and Boux Avenue, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Nudge Cards every success.”

For further information, photos and product samples, please contact Kelly Derbyshire at [email protected]

BusinessWorks Hull & East Yorkshire Autumn 2021

Features from the latest print magazine, Autumn 2021

  • Find out who our readers named the most inspiring business leaders in Hull and East Yorkshire
  • Cocuun have a whole-house solution to energy-efficiency
  • The amazing story of veteran-turned-entrepreneur Jon Hilton
  • What’s happening in Hull? – Dave Bushnell lets us know
  • How Good2Learn is lightening the load of teachers – and parents