New content marketing agency hopes to resonate with Hull businesses

26th Jul

Social media expert Matt Johnson has launched a new Hull-based content marketing agency after three years of freelancing.

The new agency, Different Resonance, is rooted in Hull. Matt is passionate about the city and hopeful that Different Resonance can not only help contribute to the local economy but also give back to the city that has given him so much.

He said: “Having grown up in the area, studied at the university, spent my placement year as part of the Hull 2017 team and set up my business here, Hull is very much at the heart of what I do. I hope that, in the future, Different Resonance can go on to help retain talent in the city and help other graduates fulfil their potential.”

Based at C4DI in the Fruit Market, Matt has worked with a range of businesses from the legal sector through to arts and culture over the past three years. He hopes the new content marketing agency will continue with such a diverse client list, helping brands make meaningful connections with their target audience by looking beyond the obvious.

After navigating the pandemic, Matt was able to retain the vast majority of the businesses he works with, even generating new business throughout the year.

He added: “At the start of 2020, I could not have envisaged what has happened over the past 16 months. Throughout the pandemic, I’ve worked with my clients to ensure their marketing activity is matching where they are as a business.

“Unfortunately, some clients had to scale back their spending but, thanks to some new, bigger client acquisitions in 2021, I’m looking forward to an exciting start to Different Resonance.”

With the switch from freelance to a limited company, Matt believes he is laying the foundations that will help him achieve his future aspirations. The 25-year-old University of Hull graduate wants to be in a position to offer other graduates high-quality marketing opportunities in the city.

As part of the launch of Different Resonance, Matt has created a free to enter a family-friendly quiz that takes participants on a 4.5km route around Hull city centre, passing through some of the city’s independent shopping areas.

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