MonsterVillains return with festive trail of family fun

05th Dec

The Christmas Spirit Trail combines colour and creativity, searches and storytelling as families track down the 10 characters displayed in businesses ranging from butchers to banks, and charities to chip shops.
Based on the Monster Hero Safari during the summer and the Monster Hero Villain edition for Halloween, the latest trail is again free to join and has been adapted with the addition of new shops and new activities.
Once again the trail takes families on a tour of the different locations as they track down and scan each character to reveal their story. When participants have collected all 10 stories they will be able to download a free picture ebook featuring all the characters. Families can also take and share selfies with the characters.
The trail is up and running now and will run until Sunday, January 31, with no physical poster contact needed and no requirement to enter the buildings, although all locations will have full precautions in place.
Businesses taking part include Pep & Co (Prospect Centre), Johnston’s butchers and deli (Carr Lane), Virgin Money (Paragon Street), Goldenfry (Savile Street), Sharps Bedrooms (King Edward Street) and K2 Eat (Bond Street).
In the Old Town you can find the characters at the Hull People’s Memorial gift shop in Whitefriargate, Trinity Market and Special Stars Foundation (High Street), with Form in Humber Street also taking part.
Kathryn Shillito, HullBID executive director, said: “The summer and Halloween trails were very popular with families and with businesses and we’re delighted to present another attraction which gives people the chance to have fun and stay safe.
“We know from experience that businesses can benefit a great deal from events which attract people into the city centre and they’ve been eager to support the trail. It shows people the safety measures that businesses are putting in place and some of the innovative ideas they are coming up with to sell their products and services in a different way.
“Along with Dine Wednesdays the concept has been a great success and we’ll be working with businesses as we head into 2021 to make sure people can still get involved in exciting activities which can be delivered within any restrictions that may be in place.”
Main picture: Emily Taylor of Johnston’s butchers and deli in Carr Lane, one of the locations on the Christmas Trail.

BusinessWorks Hull & East Yorkshire summer 2021

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