Santa Claus and his elves are coming to Hull’s Fruit Market – and are inviting families to help them save Christmas.
Santa sent an advance party to find the perfect place to set up his workshop and they found it in a former warehouse in Humber Street.
Now Father Christmas is returning for the festive season for The Santa Claus Experience – an hour-long adventure taking families on a festive journey.
It begins with an interactive performance featuring the chief elves training the audience to be Santa’s newest helpers.
After they’ve been put through their paces, learning the songs and participating in the story, children will join their grown-ups at craft tables. There they will prepare reindeer food before getting their chance to meet Santa for a giftbag and photo opportunity and those essential elf selfies.
During the event grown-ups can also relax with a complimentary festive mulled wine and Christmas treat. There will also be additional exclusive offers and discounts for attractions and restaurants in the Humber Street area.
The experience is being supported by Wykeland Beal, the joint venture development company of Wykeland Group and Beal Homes working in partnership with Hull City Council to transform the Fruit Market.
Wykeland Beal has teamed up with Redland Events to welcome Father Christmas to the Fruit Market. They left out some mince pies at the Humber Fruit Brokers building at 66-68 Humber Street and Santa’s crew duly made a midnight visit to check the venue out, leaving a message to say they’d be back with their boss at the end of November.
Natalia Cleary, Wykeland and Fruit Market culture and events manager, said: “We’re really excited that Santa Claus has decided to make the Fruit Market his festive headquarters and is calling on local families to help him and his elves get all the presents ready for Christmas delivery.
“This will be a magical and unforgettable Christmas experience and great fun for children and grown-ups alike.
“We’re bringing the magic of Christmas to the Fruit Market and spreading a big sprinkling of festive cheer to celebrate this special time of year.”
Jack Mangan of Redland Events said: “Hull has never had something quite like The Santa Claus Experience. It’s more than a visit to a grotto – the audiences will be part of the magic, learning the elves’ routines and helping to save Christmas. It’s about the whole family sharing in an experience together.
“After a year when cheer has been hard to come by, we’re excited to be partnering with Wykeland Beal for this event. With their support, we’re bringing the festive spirit back to Hull!”
Four daytime performances are planned each day on November 27-28 and December 4, 5, 11, 12, 18, 19, 20, 21, 22, 23 and 24 at the Humber Fruit Brokers building.
Tickets cost £15 per child (including gift bag) and £5 for adults (including free mulled wine and festive treat).
As well as the daytime performances, the Humber Fruit Brokers venue will also welcome adults for evening entertainment throughout December. Revellers should look out for announcements on social media of festive events that are perfect for office parties and nights out, including a comedy Christmas quiz and karaoke with Bad Santa.