Hull marketing agency celebrates flood centre contract win

12th Jun

Motivated by the opportunity to continuously drive economic growth and inward investment to the Humber region, the Flood Innovation Centre – funded by the European Regional Development Fund and delivered by the University of Hull – will focus on flood-related research and helping businesses develop innovative services, processes and products in flood resilience. 
As the Humber is the second most flood-prone region in the UK after London, the centre’s objective is to encourage innovation, supporting businesses to think differently and help bring their big ideas to life to improve resilience to floods.
Pip Betts, the project manager for the Flood Innovation Centre, said: “Advertised across the UK, the tender attracted a high calibre of competition, but with a deep understanding and unparalleled credentials in the emerging environmental sector, Sowdens came out on top, beating competition from marketing agencies in Manchester and Brighton.
“As a communications agency, Sowdens talk sense, they’re highly creative, strategic and easy to work with. Their strategy started with the creation of a brand identity, designed to work in unison with our sister company, the Aura Innovation Centre. Creating a strong brand positioning statement and elevator pitch, they’ve established a confident, dynamic and professional campaign with impact.”
Polly Sowden, director and Sowden + Sowden, said: “Having launched the first phase of the website, we’ve already started on the next and are looking forward to launching the full website and marketing strategy in summer. Our objective is to attract SMEs who have big ideas in flood resilience to access new Innovation Support Packages and we’re hoping to further establish the region’s reputation as flood innovation leaders.
“As a full-service marketing agency we hope to help turn the tide on flood risk by making our region’s biggest threat into an opportunity – we look forward to seeing the innovative projects companies bring to the centre and watching them come to life in the new year.”

BusinessWorks Hull & East Yorkshire spring 2022 magazine

Features from the latest print magazine, Spring 2022

  • No matter where you come from, you can find success with the right attitude, says award-winning creative Milly Rose
  • Read how Pure Renewables is helping gas fitters enter an exciting new market
  • Discover life coach Heidi Dodson’s innovative approach to well-being
  • The dynamic partership that gave rise to MyPad Serviced
  • Plus lots more…