Free workshop to help SMEs seize opportunities in flood resilience market

15th Oct

Hosted by Dr Elena Kuvshinova as part of Marketing Humber’s Waterline Summit, the workshop will feature contributions from a range of academic and industry experts, and introduce SMEs to the business possibilities and challenges of this rapidly growing sector as well as showing them how they can play their part in improving flood resilience across the nation’s communities.
With climate change causing major flooding events to occur more frequently, the property flood resilience market looks set to expand significantly with opportunities for SMEs to design innovative solutions to reduce flood risk while boosting their bottom line.
Pip Betts, project manager at the Flood Innovation Centre, said: “With 5.2 million homes and businesses at risk of flooding across England, it’s time for individuals and organisations to start thinking about how we can make our communities more secure by combating rising flood risk. This workshop is a chance for aspirational SMEs interested in innovating in flood resilience to tap into this emerging sector and reap the financial benefits, while helping the fight against one of the world’s greatest climate challenges.”
According to the National Flood and Coastal Erosion Risk Management Strategy for England, increasing property flood resilience capabilities could help to significantly reduce flood risk for home and business owners, with the potential for 200,000 homes in England to be fitted with property flood resilience infrastructure over the next 50 years.
The Flood Innovation Centre is working closely with regional initiatives such as Defra’s Yorkshire Property Flood Resilience Pathfinder and the Living with Water partnership to support communities with this adaptation.
Speakers at the webinar will include the University of Hull’s Dr Sam Ramsden, representatives from market leaders Aquobex, and business-growth expert Steve Page of Page Consulting. The workshop will be followed by a Q&A session where participants can ask questions and gain further insights.
The Flood Innovation Centre is focused on flood-related research to help SMEs to develop new products and services in flood resilience.
To sign up for the free online workshop visit:

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