Family business launches vegan range of festive treats

24th Nov

People will be able to count down to the big day with a tasty advent calendar, indulge in a seasonal caramel snowman or warm up with a hot chocolate bursting bauble, all courtesy of Mummy Meagz.
National health food chain Holland & Barrett, which signed a deal to sell Mummy Meagz’s chocolate cream egg alternative the Chuckie Egg – it was followed this Halloween season by a green-centred Boo Boo Egg – is now also stocking the company’s festive vegan chocolate products. 
Willow Boyle, of mother-and-daughter enterprise Mummy Meagz, said she hoped the company’s new range would provide some much-needed Christmas cheer. “We hope that people enjoy the bright Christmas packaging as much as we enjoyed designing it, sitting in our garden during lockdown,” said Willow. 
“The products themselves are delicious and at a great price that everyone can enjoy. All of the products are already proving very popular with everyone; we think our bursting bauble in particular will be a real crowd-pleaser. You can hang it on your tree as a decoration and then use it to make a delicious hot chocolate drink that bursts with mallows – perfect for a stocking filler or a Christmas Eve box.”

The product range includes a 12 days of Christmas gift set, an orange choccie bar and a What’s O-Stirring luxury hot chocolate stirrer with marshmallows.
Willow said: “This Christmas will be very different to the ones we are used to, but that doesn’t mean people have to miss out.  
“As well as being available in Holland & Barrett stores, all of our Christmas range is available from Holland & Barrett online, so even people who are feeling anxious about braving the shops can get hold of our treats. We all need a bit of indulgence and happiness more than ever this year.” 
The Mummy Meagz journey started in 2003 when Willow and her mother Meagan Boyle opened Blondes Coffee Shop, in Cottingham. In 2016, Blondes became a 100% vegan café and a year later, Mummy Meagz Vegan Kitchen was launched, creating a variety of rocky road, creme egg and other vegan chocolate treats that are sold nationwide.  
Meagan Boyle (right) said: “Food is the centrepiece of Christmas, but so often it contains products which exclude so many people from enjoying it, such as milk, gelatine, eggs, nuts, or large pieces of fruit – which many people simply don’t like. 
“We’re turning vegan chocolate on its head by offering a delicious and extensive range of treats for all tastes and budgets. Affordable, fun and really tasty, our smooth, luxurious chocolate is sure to appeal to anybody’s sweet tooth.”
Mummy Meagz has created a new Smoove Moove blend, where smooth dairy-free mylk chocolate meets deliciously creamy dark chocolate for a melt-in-the mouth combination. 
Willow said: “Veganism is growing hugely, which of course is great for the business. We are all vegan and have always wanted to make great-tasting vegan products that are accessible to everyone.”
Mummy Meagz received support and advice from Sirius – for more information, visit sirius-hull.co.uk or call (01482) 890146 / 899253 to speak to a friendly, experienced adviser.

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