Database business delivers commercial systems upgrade for Hull KR

10th Dec

The rugby league side had been using various spreadsheets to control key operations such as sponsorships, hospitality and fixtures.
It approached Vensis, a company that has worked with many highly competitive clients, including in Formula One, to create a system to improve this workflow.
Hull KR CEO Mike Smith said: “We realised that trying to manage things on spreadsheets was not working for us.
“We were spending way too much time cutting and pasting data and creating confirmations for our clients and our internal team manually.
“We also could not share the spreadsheets properly which made things even harder and the files often became corrupted. It was really hard to gain insights from the data.
“We ask for high standards on the pitch, so it did not make sense to operate in this inefficient way off the pitch which is why we approached Vensis for help.”
Vensis worked together with Hull KR over the summer to develop a tailored system that allows for better customer experience and delivers a platform for improved commercial performance.
Heidi Wilson, the club’s partnerships assistant, said the implementation had been a success. “This system is so much easier to use,” she said. “We can put packages together for customers and send confirmations in just a few minutes. This used to take a long time and it was really easy to make mistakes.”
Vensis was established in 2002 and works with a wide range of sectors, spanning manufacturing, supply chain, defence, telecoms and engineering.
Founder and MD, Matt Allison, said: “Hull KR’s position is not unusual as many businesses try to operate using a complex array of spreadsheets.
“But Excel is really an analysis tool and is not suited to managing core business data. Data that is managed in this way is often duplicated, conflicting, hard to share, relies on manual effort, is easy to corrupt and can even present a security risk.
“However, centralising data is the first step to building a core data process that genuinely improves business performance.
“The importance of data in today’s business environment cannot be underestimated. Hull KR have realised this and have beefed up their data process with our help.”

BusinessWorks Hull & East Yorkshire summer 2021

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