Daisy Appeal supporters can dress to impress

02nd Jun

A charity that is working to improve accuracy and detection rates for cancer, heart disease and dementia across the Hull and Humber region is encouraging its supporters to dress to impress with a new range of fundraising merchandise.

T-shirts, hoodies and face masks all displaying the new Daisy Appeal logo are already proving popular among shoppers who are snapping up the stylish selection on the charity’s new-look website.

Other clothing aimed at fitness and fundraising includes Daisy Appeal cycling jerseys and running vests, and the charity has also covered refreshment and refuelling by offering branded water bottles and mugs.

Daisy Appeal pin badges and packets of seeds complete the current product range and the charity’s fundraiser, Claire Levy, said the hope was that more items would be added as demand builds.

Claire said: “All of the products have been introduced as part of a complete overhaul of the Daisy Appeal brand which includes a striking new logo, a brighter and more informative website and a sharper strategy for building community and corporate support.

“The items will enable people to show their support for the Daisy Appeal with pride. They are all excellent quality and are a good fit with fundraising activities, from charity runs and bike rides to leisurely coffee mornings!”

The range, which includes children’s t-shirts, can be ordered from the online store at daisyappeal.org for delivery or for collection from Guest & Phillips jewellers in Saturday Market, Beverley.

The Daisy Appeal, is preparing to take ownership in the next few months of a £8.5 million radiochemistry and cyclotron unit at Castle Hill Hospital, Cottingham.

Since it was established in 2000 the charity has raised £20 million to fund cutting-edge research and state-of-the-art equipment and facilities. The £8 million Daisy Appeal Medical Research Centre opened in 2008 and was followed in 2014 by the £4.5m Jack Brignall PET-CT Scanning Centre.

The charity has now raised £7.5 million towards its target for the new centre, which is currently being built right next to the Jack Brignall Centre and will enable the delivery of radioactive tracers to individual patients quickly and effectively.

BusinessWorks Hull & East Yorkshire summer 2021

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