CarMoney, the fast-growing automotive finance broker, has appointed Kevin Forster as regional sales manager for the North East, improving support for car dealers across the region.
Kevin will oversee activities throughout Newcastle, Gateshead, Sunderland, Hartlepool, Darlington, Middlesbrough, and Northumberland in his new role. His primary focus will be helping dealers by providing flexible finance solutions that enhance customer experiences and improve dealership sales.
Kevin said: “I’m committed to supporting dealers by delivering quick and adaptable finance options. Enhancing the buying experience for customers while supporting dealer sales growth is crucial.
“CarMoney is expanding rapidly across the UK because it consistently delivers a fast, effective and compliant service to both dealers and customers.”
Backed by the Peter Vardy Group, CarMoney has ambitious growth plans to reach £730 million in annual vehicle finance by 2029. The target underscores the company’s confidence in its dealer-led, tech-enabled model at a time when the UK’s used car finance market is undergoing rapid structural change.
Alastair Grier, CEO of CarMoney, said: “Car finance has become central to vehicle sales, and we are committed to providing dealers with innovative solutions that match rising customer expectations. Kevin’s experience and proactive approach will be instrumental in driving further growth across the region.”
CarMoney’s model combines a panel of lenders with digital tools that allow customers to compare finance offers in real-time, including soft search technology that does not affect credit scores. The integration ensures dealers can provide greater choice and flexibility, which is essential for meeting evolving consumer needs.
