Black Country Business Festival set to help region bounce back

17th May

Black Country Business Festival (BCBF) looks set to help local businesses bounce back after the pandemic by offering opportunities to showcase their innovation and resilience.

The annual two-week festival is back from October 4-15 for the fourth year and plans to be bigger and better than ever. With restrictions easing in the next few months many companies will be starting to hold in-person events once again.

As part of the new event application process, event hosts can choose to hold their event in person, digitally (using either Zoom or their own choice of platform), or as a hybrid event, whereby people can physically attend, but the event will also be live streamed to capture all audiences.

The festival would not be successful without its sponsors, partners and supporters. Not only do they help the festival survive, but they also aid in showcasing to the rest of the UK what the Black Country has to offer. This is now more important than ever, as businesses begin to emerge from lockdown.

Becoming a partner is more than a financial backing. The BCBF team work with each business on an individual basis to ensure they get what they need from the partnership. There are four levels of partnerships: headline, partner, affiliate and supporter, which can all be individually tailored.

In addition to this, there are a number of benefits to getting involved with the BCBF, the most obvious being the exposure across the region and beyond. Last year saw a phenomenal amount of international guest attendance with 60 people registering for events from 19 countries. The total reach in 2020 was 161,560,419, which was a nearly 100 million increase from 2019.

Another benefit is the BCBF team who will be on hand to aid partners with everything from event idea generation and planning, to help and guidance with the application form. Partners will have regular meetings with the team to discuss their event and how they will work within the Festival programme.

Talbots Law has signed up to support the BCBF for a fourth year to show its loyalty to the Black Country business community. It is one the largest independent law firms in the region offering a full range of services to businesses, individuals and families since 1828.

Festival partner Matt Wistow, client relationship and business development director at Talbots Law, said: “The Black Country Business Festival has given the business community a huge number of opportunities in the last four years. As a business we have developed countless new relationships thanks to our involvement in previous years and look forward to this continuing in October.

“We have backed the festival since the start, and we want to encourage more businesses in the Black Country to support and get involved to help take BCBF to the next level and bring the community back together.”

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