Berriman Eaton sets its sights on Worcestershire with £150,000 expansion plans

17th Dec

One of Wolverhampton, South Staffordshire and Shropshire’s leading estate agents is expanding its geographic horizons by launching its first presence in Worcestershire.

Berriman Eaton, which has completed more than 400 sales worth £165m since the first lockdown, has joined forces with two local experts to invest £150,000 into setting up a dedicated office at Churchill & Blakedown golf club.

Debbie Fellows and Julia Simonds have joined the firm to head up BE Worcestershire and will be responsible for selling and letting prestigious properties across the county, from Hagley in the East to Cleobury Mortimer in the West, the beautiful village of Kinver in the north and to Droitwich Spa in the South.

The duo, who previously ran the Bromsgrove and Kidderminster offices for Andrew Grant for the past fifteen years, bring with them extensive local knowledge and expertise at valuation and identifying the perfect buyer.

They have already used this experience to create a unique five-point plan that will take the stress away from the client by getting the price right at valuation, getting the property ready for viewing, accompanied viewings, careful negotiations and a smooth exchange and completion.

“With the sad closure of the Andrew Grant offices in June, we felt there was a gap in the market for a bespoke, high-end estate agency selling the cream of the county,” said Debbie.

“The opportunity came up to join forces with Berriman Eaton, who were looking to build on demand from existing and new clients for a dedicated Worcestershire operation.”

She added: “It was an easy decision for us to join the team as directors. We love the firm’s ethos, its reputation, integrity and track record for selling beautiful homes and apartments. Now it’s time to build the BE brand in a previously untapped area rich in potential.”

Julia said: “Each buyer has different needs, from being near the best schools or a railway station, to having a dedicated work-from-home space.

“Understanding buyers’ needs is paramount to ensuring a smooth sale with the best price. Every house that goes on the market is someone else’s dream home and, with our experience and expertise of the local market, we can make that dream come true. We’re like old-fashioned matchmakers, but with state-of-the-art back-up and great marketing!”

Berriman Eaton was created in 2006 following the amalgamation of David Berriman and Eaton Estates and today operates from three offices in Bridgnorth, Tettenhall and Wombourne.

The company, which employs 25 people, has seen a major increase in demand for properties following lockdown, with a combination of the stamp duty holiday and couples/families looking for more green outside spaces accelerating interest in each of its core geographic areas.

It offers specialist advice on all aspects of the residential selling and purchasing process and, under the leadership of managing director Andy Roberts, an established lettings department is working with families, housing associations, professional sportspeople and high-profile business leaders.

Caroline Eaton, who runs the business with Nick Berriman, said: “We had been looking at expanding into parts of Worcestershire for some time as we have seen a dramatic increase of buyers located in the South of the region. When we realised Debbie and Julia were looking for a new opportunity, it made perfect sense to combine our strengths.

“They have some of the best local contacts in the sector and we will reinforce this by investing in a new central location and giving them all the administrative and marketing support Berriman Eaton is renowned for.”

BusinessWorks Worcestershire & Black Country summer 2021

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