Beal submits plans for housebuilder’s biggest scheme yet

24th Jan

Fast-growing Beal Homes has submitted detailed plans for the first
phase of a large-scale development of 800 homes in the award-winning
housebuilder’s largest ever single scheme.

Beal intends to build houses on a 73-acre site in Goole, East
Yorkshire, over a 15-year period, creating a development with an estimated
value of £130m.

The development is a milestone project for East Yorkshire-based Beal
and marks a step change in the growth of Yorkshire and Lincolnshire’s leading
private housebuilder.

planning consent was granted for development of the Goole site in 2016 and now,
having secured the land, Beal has submitted a “reserved matters” application for
the first phase of 196 open market properties and 10 affordable homes, as well
as a main access road and other essential
infrastructure to open up the site.

Dependent on planning approval, it is expected construction of the
first homes will begin this summer.

The overall
scheme will be the largest residential development in the Goole area for many years and will make a major contribution to the
requirements of the East Riding Local Plan for the delivery of almost 2,000 new
homes to be built in Goole up to 2029.

The site, which covers an area equivalent to almost 50 football pitches, is north of Rawcliffe Road and next to the M62 and the development will include the provision of a new primary school and additional open space.

The scheme
will feature an extensive range of Beal’s in-house designed properties, from
starter homes to four bedroom family houses. Over the course of the
development, Beal’s investment will secure the employment of almost 2,500

It comes as Goole undergoes an economic resurgence with a wave of
major investment, including plans by global manufacturing and engineering giant
Siemens for a £200m factory to build and commission trains.

The Siemens facility, to be located at the Goole 36 development adjacent to junction 36 of the M62,
will create 700 skilled engineering and manufacturing jobs, plus an additional
250 jobs during the construction phase and 1,700 more in the UK supply chain.
Siemens announced the go ahead for the investment last November, having secured
a £1.5bn contract from Transport for London to design and build trains for the
London Underground.

Beal Homes chief executive Richard Beal said: “We’re excited to have submitted detailed plans for the first phase of what will be a landmark development for our business.

“This will be the largest single development we have ever
delivered and will make a major contribution to our ambitious growth strategy.

“We see Goole as an up-and-coming area
enjoying substantial investment and economic growth. That stimulus is creating
significant demand for high-quality new homes that this development aims to

“This major residential scheme is a huge investment into Goole,
complementing commercial developments by Siemens and others. New highly-skilled
jobs and business opportunities are coming to Goole and we’re providing the
high-quality, contemporary homes needed for local families and people attracted
to the area.

“As well creating desirable new homes for people
working in and around Goole, the development site is also perfectly located for
travelling to work in Hull, Leeds, York, Doncaster and Sheffield, all of which
can be reached in well under an hour.”

News of the Goole development follows Beal’s 50th
anniversary year, which was the family-owned company’s busiest ever. Beal delivered
more than 250 new homes in 2018 – a new record for the business – across a series
of prestigious developments and aims to achieve 300 completions this year.

Flagship projects include a high-quality residential
development that forms a key element of Hull’s largest urban regeneration
project – the £80m transformation of the Fruit Market waterfront district. Beal
is part of the Wykeland Beal joint venture with Hull-based commercial developer
Wykeland Group working in partnership with Hull City Council on the Fruit
Market scheme.

Beal has also recently announced a £15m development of
55 luxury homes in sought-after Beverley, East
Yorkshire. With infrastructure works under way, it is anticipated the first
properties will be released for sale at the St. John’s Fold development in late

The company’s strong pipeline of projects was also boosted recently
by gaining detailed planning consent for a £60m development of 350 new homes in
the popular village of Welton, on the northern edge of Lincoln. That
development will add to Beal’s track record of creating high-quality new residential
communities across Lincolnshire.

The company anticipates that its workforce will grow to around 250
employees over the next three years to support its expansion.

Mr Beal added: “I’m pleased to report our growth shows no sign of
slowing down. We have several major schemes in progress or in the pipeline and
a healthy landbank to support the continuing development
of the business and to contribute to meeting the critical need for new homes.

“While our capacity to deliver ever larger
schemes continues to grow, we certainly haven’t lost the human touch, attention
to quality and focus on customer service that has served us so well.

“We will also
always remain true to our commitment to create exceptional homes as individual
as each of our customers. These factors set us apart from our competitors and
are why so many of our customers choose to buy from us again and again and
recommend us to family and friends.”

Beal has been named Yorkshire Housebuilder of the Year three times
in as many years and is renowned for outstanding quality and customer service.

The company is the only housebuilder of its size offering
customised specifications across its entire range of property types. Under the
unique “Beal Experience”, every homebuyer works with Beal’s expert design team
to develop a bespoke internal layout and select from an extensive range of
fixtures, fittings and finishes.

BusinessWorks Hull & East Yorkshire summer 2022

Features from the latest print magazine, Summer 2022

  • Pioneering creative digital agency Sowden + Sowden looks ahead to the next four decades
  • We meet the close-knit team at Risby Homes
  • Emma Bateman tells why she gave up her job to follow her passion
  • Meet the man who runs two businesses from halfway round the world
  • Plus lots more…