Award-winning leisure park targets record turnover

17th May

Multi award-winning Patrington Haven Leisure Park has grown its team from 35 employees five years ago to more than 70 today.
With a growth in turnover from £2.7m in 2014 to £5.6m last year, the owners-only park close to the East Yorkshire coast is forecasting a new revenue high of £6m for 2019.
The leisure park is also experiencing its highest ever occupancy rates, with just 15 of 485 plots currently free.
The business is celebrating its 35th anniversary, having been founded by Atlas Caravans owner Graham Sparkes in 1984 on a disused RAF base, after he sold the business to fellow members of the management team. It is now run by Graham’s son, Guy Sparkes, his wife Karen and their extended family.
Now, after investing £5.5m in the leisure park’s Country Club and infrastructure over the past five years, the business is pushing forward with new services for its owners and visitors and reaching out to the local community.
Significant investments have been made in Guy’s Café Bar and Restaurant, new technology in the state-of-the-art gym, and three new vans for the maintenance team, which have helped to improve rubbish collections and upkeep of caravans.
In addition, the business has invested thousands of pounds in a rubbish compactor, which has ensured not a single piece of commercial waste has gone to landfill since it was installed, and launched The Spa at the Country Club, providing luxury health and beauty treatments to caravan owners and the local community, with staff trained by Elemis in London.
A takeaway delivery service offering food and drinks from the park’s restaurant menu has also been set up to operate within a seven-mile radius, delivering to caravans on site and local homes, with orders taken via the Just Eat service.
Meanwhile, an innovative, free mobile phone app has been launched to communicate with people on and off the park, with options for them to choose the news and notifications they receive, and a new website is due to launch this summer.
Managing director Guy Sparkes firmly believes the park’s committed team and loyal customers are the foundations of its success.
He said: “We’ve seen a really strong five-year growth period and I put that down to belief, supporting the team and allowing them to be in charge of their own destinies.
“A leisure park is only as good as its owners and its guests and we have some of the best. Our main aim is for all our customers to be proud of our team and our team to be proud of our customers.
“I can’t say it’s like coming to work here. It has various pressures, but at the same time, you’re coming in to collaborate with people who believe in the same things. When you have shared beliefs, you can achieve anything.”
Patrington Haven Leisure Park has been awarded the Remarkable Holiday Park/Holiday Village Award in the Remarkable East Yorkshire Tourism Awards (REYTAs) for the past three years, racking up the latest win in March, and took the Tourism and Hospitality Award in the 2018 Hull Daily Mail Business Awards.
The park draws its customers from across Yorkshire, the M62 corridor and the Midlands and enjoys remarkable loyalty, with the longest-serving caravan owners having called Patrington Haven their home away from home for more than 20 years.
Salesman Martin Taylor is responsible for caravan sales, customer relations and ongoing aftercare.
He said: “I love the team here. We’re all committed to looking after our customers and it’s not just about profit.
“We’re exceptionally busy and that doesn’t happen by accident. It takes a lot of hard work. Customer care has to be knitted into the foundations of what you do, and we do it consistently.”

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