A grant from the Product and Process Innovation (PAPI) project, delivered by the University of York, has helped a Pocklington-based pet food business launch new products.
NutriWolds is an innovative new business in the pet industry offering an inclusive pet food for both cats and dogs. It was created by Lizz Adair and Lindsey Westwood, who both have backgrounds in caring for cats and dogs. They also consulted Emma Rutherford, a world-leading expert in animal nutrition.
Following extensive market research, the company has developed a line of raw pet food for cats and dogs. The Magnificent 7 range uses top-quality, free-range, farmer-assured, herb-fed, fresh muscle meat, offal and bone as well as all organic herbs and vegetables. All ingredients are ethically sourced and supplied by Yorkshire producers, and the product packaging is either biodegradable or fully recyclable.
The benefits to animals from these new premium foods include improved digestion, healthy coat and improved dental health. The recipes are unique and provide the only herb-fed chicken product on the market, a formulation that closely resembles how cats and dogs would feed in the wild. The company also p;ans to sell Baked Bites and tinned wet meat, being the only firm to offer complete inclusivity across the ranges for cats and dogs of all life stages.
The raw products have already won widespread recognition and the company has 50 businesses waiting to place orders. To be able to enter the market quickly, NutriWolds secured funding from PAPI to purchase machinery including a purpose-built ancillary cold production room and frozen storage, a mixer grinder, vacuum sealer and blast freezer.
Managing director Lizz said: “PAPI has been an incredibly positive process, not only the financial support offered, but also the excellent help given to support new businesses through the [innovation workshop] has been invaluable and the business will reap the rewards for years to come. We cannot recommend the process and the team more highly.”
The grant allowed the business create 2.5 new jobs and 8 new products. The grant meant that the company can launch with all 8 products ready, meaning they can satisfy orders quickly. The new equipment also allows the company to complete research and development for more new products.
PAPI has helped small businesses in York, North Yorkshire, the East Riding and Leeds City Region develop innovative new products by providing grants for equipment since 2016. A team of innovation advisers can help companies apply for a grant of between £8,000 and £20,000 for the purchase of equipment that will create new products, services and jobs.
The project has provided more than £2 million of funding, supporting more than 100 businesses to create 130 jobs, and 100 new products. The funding will continue until 2022.
The PAPI project is part-funded by the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014 to 2020. The project is open for applications now. Businesses can quickly check their eligibility and apply on the website at papi.org.uk or by calling 01904 328076.