17th

Jun

APD launches new brand and Asia strategy at global showcase

Digital icon Digital

APD launches new brand and Asia strategy at global showcase feature image

Pioneering software business APD Communications is revealing its new brand at the flagship Critical Communications World as part of a strategy to grow into Asia.

APD launches new brand and Asia strategy at global showcase feature image

Hull-based APD has secured a prominent presence at Critical Communications World 2019 in Kuala Lumpur, which will attract at least 2,000 critical communications professionals from around the globe.

Critical Communications World is the flagship event of the Critical Communications Association, which represents organisations involved in the design, development and deployment of critical communications systems and software worldwide.

Critical Communications World is being held from Tuesday, June 18, to Thursday, June 20, at the spectacular, purpose-built Malaysia International Trade and Exhibition Centre.

APD, which creates cutting-edge software used in emergency services and critical control operations, is using the platform presented by Critical Communications World to build on its ever-growing international presence and make inroads into fast-growing Asian markets.

APD is also using the event to reveal a new brand, which aligns its visual identity with that of its ultimate parent company, NEC Corporation, a global provider of technology that improves lives, protects society and enhances communities.

The new brand also aligns with Northgate Public Services (NPS) a wholly owned NEC Corporation company, which acquired APD earlier this year, as it features three dots above the APD name which represent the dot in the “i” in each of the NPS values – intelligent, involved and innovative.

Critical Communications World has been running at venues across the world for more than 20 years. It brings together the international critical communications community and acts as a high-profile showcase for the latest technological innovations.

APD has an ever-growing international presence and reputation, with customers including Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – where APD’s integrated control room solution keeps the entire operation safe, secure and running efficiently.

APD is also working with a number of other customers in the United Arab Emirates and other states in the Middle East to deliver innovative control room solutions. Now it is targeting opportunities in Asia where nations are investing significantly in their emergency services and critical communications infrastructure.

Rhiannon Beeson, commercial director of APD, said: “We’re excited to be promoting our cutting-edge software and control room solutions at Critical Communications World, which is the leading event of its kind in the world.

“It’s also a brilliant showcase for our new brand, which underlines how we are now part of the NEC family. Through our parent company we have access to a network of affiliate companies across the whole of the world, which is a major competitive advantage.

“As Critical Communications World is in Kuala Lumpur this year, it presents an ideal opportunity to talk to potential customers in Asia, which has many of the world’s fastest-growing and most vibrant economies. Our technologies can play a critical role in supporting the ongoing development of emergency services and critical control systems that serve society in those nations.

“Our growing global customer base means we’re now very much on the international map as a world leader in secure, intelligent and connected technology for organisations that protect and preserve society.”

The APD team at the event will include Software Specialist Declan Whiting (left), who has been shortlisted for the Young Engineer Award in the International Critical Communications Awards 2019, which are held during Critical Communications World.

The awards are regarded as the most sought after in the field of critical communications and Declan is vying for the Young Engineer prize with two rising stars each from industry leaders Motorola Solutions and Sepura.

At just 26, Declan is playing an integral part in transforming the critical communications market through directly engineering the very latest solutions for emergency services’ critical communications networks.

He is a key part of the team responsible for developing Cortex, APD’s revolutionary control room Integrated Communication Control System (ICCS) which enables the emergency services to integrate communications. Declan is also working on LTE, the Long-Term Evolution of the UK’s Emergency Services Network, building client-side services from scratch, which will perform on the new network once it’s ready to be rolled out.

Declan, who joined APD in 2017 after graduating with a first-class degree in computer science from the University of Hull, said he was proud to represent APD in the world’s most prestigious critical communications awards.

He said: “Being part of a team that is making great strides in providing critical communications software is fantastic.

“From day one, it was clear I was working with absolute specialists. From the marketing teams to the software testers, everyone is on top of their game and that creates an environment in which you flourish and learn quickly.”

latest print issue image

Powering Forward

In this issue:

  • Joining the family firm wasn't the easy option - there was nowhere to hide says Lauren Boanas.
  • We meet Joe Bvumburai of Eznat, whose dream took him 5,000 miles from home.
  • Voiceover artist Liz Drury explains how she embarked on her new career.
  • Calvin Innes explains all about 'disruptive marketing'.

Read issue 7 - free online

Advertise today - click here