The creative marketing agency has been making a name for itself with a series of campaigns and installations that have gained national attention, including the Alternative Heritage plaques and a giant turtle made from plastic waste, installed at the University of Hull last year.
The agency, whose main office is located in the centre of Hull, has built an impressive client list that includes Siemens, the University of Hull, RB, the British Science Festival and Hull City.
Calvin Innes, the agency’s creative director and CEO, puts their success down to the collaborative and fearless way the team works. “Collaboration is absolutely the most important factor in what we’ve managed to do over the last 24 months,” he says. “Everyone on the team is involved in our brainstorming sessions and everyone is encouraged to throw ideas around, hoping that something sticks. I’ve always said that I really don’t mind where an idea comes from, be that from myself, our designers or even the office cleaner. A good idea is a good idea.”
He adds: “We’re also pretty open to the kind of projects we take on. It’s about working with people and companies that want to do something interesting or different. That doesn’t have to be a huge, all-singing, all-dancing project, but it does have to be creatively challenging to get my attention. A lot of our clients are companies you might initially think of as dull or uninteresting, but it’s those businesses that are often the most fun to work with as the scope to explore ideas is huge, and the business owners are often massively knowledgeable in their industry.”
Having recently opened up offices in Manchester and Oxford to service their growing list of clients, the agency remains rooted in Hull, with its city centre studio serving as the beating heart of its operation. A complete refurbishment of the basement under the studio, in Princes Dock Street, has allowed them to open up a small bar (known as the Rooster Club) and studio space for entertaining clients and hosting networking events. This flexible space is the culmination of a long-term plan to create a relaxed, welcoming space for discussing client projects and wider marketing campaigns. It also provides a welcoming space for training and business consultations, an area the company is increasingly expanding into.
“We wanted to create a space that allows our clients to relax and talk to us in a non-business setting. I’m not a big fan of emails or phone calls to discuss projects. A face to face meeting always feels more genuine. Our company is all about taking brands and exploring ways to develop and grow them. Quite often the people we talk to are so invested in their business, emotionally and financially, they miss opportunities that are quite simple to latch on to. This can be through something as simple as a well-planned and well-designed brochure, or it could be a multi-platform campaign that combines digital, guerilla and print advertising,” says Calvin.
“We approach each project in the same way, no matter how small. Every client is different and we’ve found that the new space is a great way of facilitating free flowing discussions and exploring ideas.”
Drunk Animal Creative Studio provides marketing, graphic design, illustration, web design and build, social media, PR and events services across a wide range of industries. To discuss how they can help you shout about your business, drop them a line.
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