Agency chosen as part of select group to offer ads on TikTok

12th May

Natalie Downie (above), managing director of Forward and Thinking, said: “We’re very proud to be among the agencies selected by TikTok to be offering advertising in the UK on the platform. It shows the strength and quality of our campaigns. Our clients have been asking us about the platform in the past and we are now excited to be able to offer them this additional digital channel to reach their target audiences.”
TikTok is a video-sharing social networking site consisting of 15-60-second dance and lip-sync videos, but the platform can be used for a number of things as it allows for users to create their own sounds and content. It has been downloaded 1.5 billion times and has 800 million users worldwide. 
TikTok has become hugely popular with ‘Generation Z’ in the past years, but due to the coronavirus lockdown, the app has seen a huge increase in users from all age groups. TikTok recently released its first UK TV advertisement. 
Forward and Thinking is now offering clients the opportunity to advertise on the platform. 

BusinessWorks Hull and East Yorkshire spring 2021

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