Cheryl Spears delivers sales summit after first successful year

07th Mar

A talented mum is set to turnover £250,000 in her first full year of business, after putting her self-employment plans on hold while caring for one of her severely ill twin girls. 

Cheryl Spears, the award-winning owner of Stockton-based Spear-heads sales support and training consultancy, immediately had a full order book when she told her 18,000+ LinkedIn connections she was launching her own business. 

So, in September 2023, she made the leap into self-employment with confidence. 

However, just two months later, she was devasted when the pacemaker one of her twin girls had fitted during major heart surgery as a baby failed – and she had to put most of her new business plans on hold as little Mia recovered from life-saving surgery at The Freeman Hospital. 

When Mia’s health thankfully improved, Cheryl relaunched in March 2024 – and had a full order book within a week, allowing her to take on six freelance sales professionals. 

Now, she is able to demonstrate a healthy six-figure turnover, as well as continuing to take on more and more staff to help her with her many clients, while she provides one-to-one coaching and group training in all things sales. 

“It sounds impressive, but the figures don’t mean a great deal to me – I just want to provide a good life for my family and be a positive role model for my daughters,” Cheryl says.  

“At the moment, as well as life with my husband and twin girls outside of work, I’m focused on putting on a sales summit in July, where I will share some of my tips, tricks and techniques – and I will have guest speakers and panellists also offering advice.  

“I strongly believe in businesses in the Teesside area helping each other out, sharing ideas and collaborating – and that’s why I have come up with this event.” 

Cheryl’s sales summit will take place at Hardwick Hall on July 9, with early bird tickets now available at £70 and a number of sponsorship opportunities, including headline sponsor and goody bag merchandise sponsor, available 

There is also the opportunity for networking and taking an exhibition stand. 

Women in Business | BusinesWorks Magazine
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