A new name has officially entered the UK’s business communications and connectivity arena, promising to shake up the sector from an East Yorkshire base.
Sona Business is a wholesale internet, cloud and hosted unified communications solution provider, backed by a 12-year international pedigree.
The ambitious company is opening flagship offices in Hull to spearheaded UK activities led by experienced industry professional and new UK partner manager John McKindland (pictured).
The privately owned business was started by founders Sonia Harjani and Walter Perris (pictured), with global operations centred from Dubai and Rotterdam – supported by data centres across Europe, the Middle East and Asia.
Sonia said: “Sona is on a mission to shake up the market and forge a strong UK presence based on high-calibre connectivity and speed of service through a personal touch. Our core areas are connectivity, communication, cloud and mobility.”
Sona’s wide-ranging portfolio includes hosted UC, SD-WAN networking and private cloud services, offering ‘last mile’ access and data connections across the UK and Europe. Sona enjoys a strong market presence in the Netherlands, Belgium, Germany and Switzerland, supported by an around-the-clock global network operations centre.
Sonia added: “There’s a lot of untapped resource and potential based on exceptional network infrastructure. Everything is in place to make a much bigger market impact and provide customers with unrivalled levels of product and service.”
Sona provides real-time data, video and voice communication solutions over IP based on the brands of EziData, EziMobile, EziPBX, EziRoam, EziSIP, EziSMS and EziTalk.
Walter said: “The UK has taken great strides forward in recent years but in many ways they are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice.
“We are a complete one-stop-shop with a global reach. Equally the short lines of communication with after-sales, helps us stand out from the competition. We are reachable, caring and professional. In many ways we hold the same importance as a utility provider and recognise that speed of service really matters.
“We are an ISO 9001 and ISO 27001 certified company, and our vision is to become the leading provider of advanced IP communications solutions to businesses around the world. We are committed to providing cutting edge technology services to make sure our clients are connected on a secure and extensive network.”
John is from Market Weighton and boasts almost four decades of industry experience which spans military telecoms, hardware manufacturers, networks and distribution.
He said: “I needed a role to challenge me from the ground up. To launch a very established product set into the UK to a select number of partners, a bit like a Lego set, brick by brick, it’s an ideal scenario for me.
“We are a very nimble and adaptable business with high levels of availability. We’re always there when customers need us, delivering faster, more cost-effective and profitable services. The future is bright and we’re all looking forward to putting Sona firmly on the UK map.”
