1. Advertise
Research websites and publications that appeal to your target market. Consider local press, then regional and trade publications. Seek free sources of advertising such as directories and community websites. Make the most of your Google Business profile. It’s free and easy to use.
2. Use empty display spaces
Use eye-catching promotional messages to make the most of your shop window, exhibition space or the sides of your vehicles. If you are renting premises or leasing the vehicle, check you are allowed to add signs.
3. Word-of-mouth recommendations
Satisfied customers are the best advocates for your business. Urge them to pass on your details to people they know and ask friends and family to do the same. Ask customers if you can add them to your mailing list so that you can keep in touch by email and encourage them to follow you on social media. Always ask satisfied customers to provide testimonials to use on your website.
4. Offer free samples
Promote your business by offering try before you buy samples at local events. If you offer a service, consider offering free advice to show potential customers how you can help them.
5. Get involved in your community
Hold or sponsor an event for charity, offer your service to a local good cause, volunteer as an expert at talks and events or sponsor a local kids football team.
6. Network
If you sell to other businesses, join For Entrepreneurs Only, attend local networking events and make contacts. Join networking sites such as LinkedIn and look for groups that serve your sector. Make the most of social media sites to raise your profile and connect with followers.
7. Build partnerships with other businesses
Ask neighbouring businesses to promote your products or services in exchange for mutual recommendations. Partner with related businesses: if you’re a car dealer, hook up with a vehicle repair shop.
8. Promote yourself with a mailshot or email
Create and distribute leaflets to targeted areas, or carry out an email campaign. Make your marketing eye-catching, make sure you include your contact details and a clear call to action.
9. Call other businesses
If you sell to businesses, dedicate a day to calling prospective customers. You could be following up on a mailshot or introductory email. Gague the level of interest and offer to follow up with a meeting.
10. Start selling online
If you don’t have an ecommerce platform, there is no time to waste. Selling online will help you to keep existing customers and gain new ones. You can test out your online market first by setting up a shop on a marketplace like eBay, Amazon or Etsy before you invest in a website with a payment facility.
Remember, Sirius offer free independent business advice and on-going support. Just call 01482 890146 to arrange an appointment with an advisor, or leave a message at info@sirius-hull.co.uk
